00:51 The JCK Present is developing, and Rob and Victoria excitedly marvel the way it will go.
05:36 Rob talks about how Tiffany & Co.’s new marketing campaign is ruffling some feathers.
11:50 Rolex has elevated market share over the course of the pandemic, and the JCK editors discuss concerning the model.
17:46 Alrosa got here out with nanotechnology to trace its diamonds. Rob explores the expertise’s purposes.
The JCK Present
Victoria and Rob discuss just a little bit concerning the JCK Present developing later this month. They each have been making appointments, and Rob will likely be on a panel. Victoria thinks this will likely be a really completely different Vegas than what we’re used to, however she says it’ll be a really particular one as all of us come again collectively for the primary time.
Not Your Mom’s Tiffany
Rob not too long ago wrote about Tiffany & Co.’s new marketing campaign, which has been a bit controversial. Some are attributing the corporate’s new marketing campaign slogan, “Not Your Mom’s Tiffany,” to 29-year-old Alexandre Arnault, who oversees the model’s communications. He’s the son of Bernard Arnault, LMVH chairman. Rob says Alexandre is making an attempt to “hip up” the model—however wonders if the brand new marketing campaign is simply too cheeky. Some moms are offended by the marketing campaign, because it dates the Tiffany they know. Victoria brings up the Mercedes Benz marketing campaign that includes Janis Joplin that remoted its core shopper however ended up working effectively for the model.
Rolex, Unsurprisingly, Stays on the Rise
Victoria pivots to speaking concerning the watch business, particularly Rolex. The model has gained market share over the course of the pandemic. Victoria spoke to a fellow editor within the watch area, who mentioned that different watch corporations seeking to acquire market share shouldn’t examine themselves to Rolex: “All of us dwell on planet watchmaking, however they’re on planet Rolex.” Victoria brings up the model since Tourneau has not too long ago opened up an adjoining Tudor–Rolex boutique in New York Metropolis’s Meatpacking District.
New Diamond Monitoring Expertise
Rob talks about monitoring diamonds via the provision chain. Alrosa simply got here out with a system that makes use of nanotechnology on the gems’ molecular construction to trace its diamonds. Rob mentions that some persons are involved about hacking and safety. Nevertheless, this expertise ought to be capable of deliver extra transparency to the business on the subject of origin, traceability, and trackability. However Alrosa’s monitoring expertise doesn’t simply should be about monitoring the place diamonds got here from. It might even be helpful for these wanting to trace their diamonds in the event that they occur to be stolen, so there are many makes use of for this tech.